A print house in Sucre that decided not to lower its quality.
IMAG started the way almost every print house in Bolivia starts, with refurbished machines and a lot of work. The difference came later, when instead of growing by buying more used machines, we decided to bring in new ones.
Today we run Heidelbergs bought from the factory, with an invoice, assembled to what we needed. We are the only ones in Sucre. We heard plenty of how can you bring a machine like that here, and the answer was always the same: why not.
We have never advertised. Everything has come by word of mouth, from people who saw one of our jobs and asked who printed it. This site is the first thing we have done so people can find us without someone having to tell them.
The Heidelbergs are the reason we can print fast and keep the colour identical across the whole run. They are also the reason we are so careful with paper: bad paper dirties the press, and cleaning it costs more than the paper saved. We do not send our plates out: they are imaged right here on a Suprasetter CTP, the same service we provide to other print shops.
We still use European paper while most of the market has moved to cheaper stock that can cost ten times less. Cheap paper shows in the colour, in the weight and in how the job ages. If someone is looking for the lowest price, we are not their printer.
Behind every job there are designers, prepress operators, press operators and finishers. A team of people, not just machines.
Sucre, Chuquisaca, Bolivia.
